Freelance, whether adding flexible capacity or specialist capabilities, is a cornerstone of making our business as future-facing as possible. How this process can be managed has not evolved in line with the pace of change in the rest of the industry though. Implementing TheLink Company has taken much of the manual management out of this system, reducing administrative workload and improving operational efficiency. The way we on-board and pay our valued freelancers is now a totally different experience. We are also now able to track, and so understand, why and how we are working with freelancers across the business and across time so that we can make better strategic decisions.