THE INDUSTRY KNOWLEDGE.

At TheLinkCompany, our belief in transparency also extends to how we highlight industry information to enhance the freelancer experience. Here’s what we know about rates and how projects are distributed amongst genders.

We've been a curated community from day one. Nothing drives a client's money further, than hiring the most experienced and capable freelancer for a brief - not the cheapest!
Cayson Hayward
Designer

Client Service

Rates across Client Service include rates from Freelance Account Managers, Account Directors and Business Directors, with the average rate across the discipline being: £240.

The average rate for an Account Manager is £205 / day and for an Account Director it’s £290.

Creative

The average day rate for an Art Director in 2017 is £326, while the average rate for a Copywriter is £298. The average across the entirety of Creative is £310.

(Creative Directors take on average £412 a day.)

Design

Our largest discipline on TheLinkCompany in terms of contract volume. The average rate of a designer (across all seniority levels and all sub-disciplines) in 2017 is £290.

Average day rates for digital and 3D designers are 10% higher than that of presentation and brand designers.

Development

The average rate from all developer contracts this year is £350.

Back-end developers took an average £368 / day and the Front-end average is £329. Mobile developer rates do vary greatly, with the average being £412.

Film and Motion

The average rate across all Film and Motion contracts this year is £294.

Animators took an average £302 / day and Motion Graphics contracts average at £295. Videographer rates do vary greatly, with the average being £314.

Project Management

The average day rate for a Producer in 2017 is £294, while the average rate for a Project Manager is £367. The average across the entirety of the Project Management discipline is £310.

(Traffic Managers take on average £244 a day.)

Social

Rates across Social include rates from Freelance Community Managers, Social Media Managers and Social Analysts, with the average rate across the discipline being: £218.

The average rate for a Community Manager is £203 / day, for a Social Media Manager it’s £219 and for an Analyst, it’s £250.

Strategy

The average day rate for a Planner in 2017 is £428, while the average rate for a Brand Planner is £490. The average across the entirety of Strategy is £443.

(“Content Strategists” take on average £420 a day.)

Studio

Rates across Studio include rates from Freelance Artworkers and Retouchers, with the average rate across the discipline being: £261.

The average rate for an Artworker is £257 / day and for a Retoucher it’s £267.

UX

Rates across Studio include rates from Freelance Artworkers and Retouchers, with the average rate across the discipline being: £261.

The average rate for an Artworker is £257 / day and for a Retoucher it’s £267.

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